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sifat
Feb 16, 2022
In Welcome to the Forum
When it comes to developing backlinks to your brand’s website, it can be frustrating, as it is a process that requires patience, work and dedication. Gone are the days of simple search engine optimization (SEO), where you could insert any link to your website anywhere on the web. For backlinks to be truly successful, digital marketers and copywriters must be conscious and deliberate about their backlink-generating strategy. As one of the traditional SEO techniques, backlinks provide websites with easy ways of increasing their search traffic and rankings on various search engines. However, only high-quality links are effective in generating best-in-class SEO results and increasing your website traffic. Since backlinks became a popular way of boosting a site’s SEO rankings, Google has changed how they classify backlinks and how they affect SEO rankings. This means that, to build backlinks now, it’s important that site owners, managers and editors work hard to organically grow their backlinks over time. What Are Backlinks? Simply put, a backlink, also known as an external backlink, is when another site links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website. Backlinks are important for SEO as the amount of authentic, high-value backlinks that you have backs up the quality of the content on your website. So, how can you generate backlinks to your website? Although it’s near impossible to know the exact algorithm that Google and other search engines use to qualify your content for SEO purposes, there are some best practices that best-in-class site owners and managers use to increase their SEO rankings and generate genuine backlinks to their website. Use the following tips and tricks to generate backlinks and grow the online presence of your website. The Best Practices 1. Allow Others to Credit Their Work for You From web designers to copywriters to entrepreneurs, people are always looking to create portfolios to showcase their best and most recent work. Often, these portfolios will have some sort of backlink to your site for viewers to review a service provider’s work. Not only does allowing backlinks from portfolios help to enhance the business of the person who helped you make your business better, it helps you appear higher in Google search rankings. 2. Develop Shareable Content Shareable content is just that – shareable; providing you with the opportunity to have your expertise pushed throughout the Internet and the chance that your website will be linked to multiple web pages and platforms. Whether you decide to create a well-researched blog post, actionable eBook or valuable infographic, any shared content can be distributed with a call-to-action (CTA) asking content viewers to distribute the content as they see fit. Pinterest is another great way to generate backlinks. Make sure that all of your blog posts, case studies, infographics and high-value sharable content is linked to your Pinterest board. If an individual finds your work and insights valuable, there is a chance that they will create a backlink when posting the content in a blog post or on one of their web pages. The initial reach-out can be done over social media, using hashtags and other methods of targeted distribution to reach people within your niche. 3. Backlink from Your Own Website As another form of shareable content, create well-researched posts that link to other valuable content fitting into a specific niche. For example, creating countdown posts to your favorite CRM tools or travel blogs allows you to link to recognized web content, and creates the opportunity for that respected site to share your post and link back to your website. It’s all about putting your best foot forward when working to generate backlinks, so why not give a shout-out to the products, services or content creators that help make your daily life better? Additionally, you may choose to do a simple content round-up to compile helpful tips and tricks for a certain topic or concept. If this is the case, you can find timely content using Feedly. Feedly helps you sort through available content to find articles and blog posts that relate to a specific topic or niche. Try creating a content round-up once a week to keep your readers updated on topics of interest, and make sure to link back to all mentioned websites. 4. Write More Guest Posts Guest posts are one of the best ways to showcase your industry expertise while generating high-quality backlinks. Most websites and blogs include a short writer biography at the beginning or end of each post, allowing space for backlinks. Not only does writing guest posts allow you to Photo Editing Services demonstrate your knowledge, collaborating with others helps you to build a professional rapport and cultivate a brand personality. Reaching out to websites with a large following can be scary, but it will be well worth it if your guest blog proposal winds up being successful! 5. Network Online Whether you’re an online entrepreneur or a successful business owner, you’ve probably been given this advice more than once: networking is key to business success. Now, networking has come into the digital realm with platforms such as LinkedIn and Facebook for business. Networking carries more benefits than ever, with the opportunity to pitch guest blog posts, share valuable content, and even agree to backlink to the websites of those with whom you have a close professional relationship within your industry or niche. Networking can be valuable for everyone involved, and allows you to work on your professional communication and online business-building strategy.
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sifat
Feb 16, 2022
In Welcome to the Forum
The truth is, customers trust each other more than they trust brands. That’s why user-generated content (UGC) has gained such massive appeal among marketers and business owners. User-generated content transforms loyal customers into enthusiastic brand campaigners to help build community engagement around services or products. How to Begin a UGC Campaign There are four steps to a top-notch user-generated content campaign: Design your concept and ‘main’ question: This question will be the focus of your campaign. Ask a question that evokes emotion, is specific and surrounds a theme you know your audience loves. Look at humanitarian organization Women for Women, who begin their UGC campaign by asking their audience to share a story about someone who inspires them. Launch and amplify: Launch the campaign by asking your community the question (from point 1), then engage with them. Amplify the best answers by posting on social media and gaining more feedback and shares. Display: Gather the best entries you’ve received over a set period of time and display them on your website Share: Take these best entries and share on all marketing channels. You’ll also need to figure out which type of ‘user’ you’re looking to highlight: Employee-Generated Content Brand messages are re-shared 24 times more frequently when distributed by employees than by the brand using its own channels. While this is not the most effective user-generated content type, it definitely has its benefits – especially if you’re just starting out. Humans will trust another human over a faceless company or written mission statement – anyday. If you don’t yet have a large following on social media or a group of people to choose a customer user from, opt for employee-generated content first. It’s a great way to show the human side of your brand, while introducing audiences to your brand’s culture and offering a viable source of authenticity. Brand Advocate Content Having a brand advocate is totally worth the extra bit of work it requires. That’s because advocates are 2-3 times more effective than non-advocates when it comes to persuading others to make a purchase. To find your brand advocate, narrow down your customer base to those individuals who have interacted with your brand already, then ask them if they’d like to become a brand advocate. After that, let them take the lead. For the full picture on how to find yourself the perfect brand advocate for your brand and utilize their abilities effectively, check out our guide here. Customer-Generated Content Customer-generated content is the most effective form of UGC. According to the Spiegel Research Center, 95% of buyers read online reviews before they make a purchase. These days, it’s a given. No one takes blind chances on services or products anymore – consumers know how to do their homework, and they’ll make sure it’s done thoroughly, almost every time. Besides promoting personalized user reviewers who take social media platforms by storm with your brand name held high, when UGC is done correctly it will actually refer customers to you. This word-of-mouth marketing strategy creates an added layer of authenticity, trustworthiness, and desirability among customers. 4 Brands Using UGC in a Stand-Out Way Now that you’ve started planning your UGC strategy, it’s time for a bit of inspiration. While there are many brands taking UGC tactics into their own hands, creating an authentic and powerful image for themselves, we’ve narrowed down the top four brands using UGC in the most unique and stand-out ways while offering tips on how you can implement these strategies for your own marketing campaign. 1. GoPro: Real-life Action 4 Great Examples of User-Generated Content (UGC) An obvious choice for this list is sports camera maker GoPro. That’s because GoPro’s products naturally create UGC – just by being what they are. As a popular camera retailer, GoPro provides the platform and tools required to help customers share the images and videos they capture with their GoPro devices. While this might not seem unique, the surprising thing is that not many GoPro competitors are establishing the same platform to take advantage of this obvious opportunity. GoPro users generate roughly 6,000 GoPro videos online every day. And the company encourages this by: Asking their users to use a GoPro hashtag Philippines Photo Editor so their social media team can choose which videos they’ll post on GoPro’s platforms. Uploading their favorite customer-generated content on their webpage. Including a separate webpage with information on how users can also upload and share content, in hopes of making it to the ‘page of fame’ Don’t have a UGC-specific product or service? You can still take a page from GoPro’s bible. Adventure video cameras aren’t the only thing that made GoPro stand out. By developing a sense of culture (adventure-junkies and outdoor-enthusiasts) and then exploring how to promote this sense of culture while thinking outside the box, they were able to do something game-changing. You can do this with your brand by: Understanding what your product or service does best. Brainstorming how to best display these actions and culture on social media. Inviting your audience to join in and become involved by using your product or service to be featured and a recognized part of your global community.
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