What initially appeared as a temporary emergency limited to a certain geographical area has reached global dimensions and has become a real crisis whose duration and impact have exceeded all expectations. The shift of work from the office to home and an education that confines children to their homes, with an estimated 1.6 billion children affected by the restrictions, is having a significant impact on mentalities and social relations , with concerns about the future of new generations. The scenario will never return to what it was before: we are faced with new habits not only in the way we buy things, but also in social interactions and ways of working which are profoundly changing us all and cannot be ignored in future communication and sales strategies. MailUp's response to the emergency “ Since the very beginning of the pandemic, we have tried to act quickly at MailUp, implementing a series of initiatives, strategies and changes in the way we work in order to adapt to the new scenario. We had already tried working from home before the crisis; with the start of the emergency, we tried to make it more efficient and fluid. Today, we can consider it a well-established way of working, which allows our employees to continue working safely and without difficulties ,” said Luca Azzali, Managing Director of MailUp . “ In addition to E-Commerce Photo Editing Service this choice, at the strategic level, we have reviewed our priorities and our work plan , postponing physical events or opting, when possible, to adapt them digitally, and giving more importance customer support initiatives . We have therefore defined a plan of concessions and additional support services , making a series of resources such as the MailUp Video Academy marketing video courses and certain platform tools accessible free of charge. Our calendar of events has intensified during the months of confinement, to make our proximity felt and to continue to accompany our customers despite the distances. " The digital race for SMEs The pandemic has turned the email marketing channel into an urgent and necessary channel, which until now had been overlooked by some small businesses. In the new normal introduced by the emergency, traditional massive approaches and strategies must be abandoned: if the goal is to reach the new audience, the use of more direct, personalized and digital communications such as e-mail is imperative. " One of the first effects that we have seen since the start of the lockdown has been the increase in platform activation requests by all these SMEs who had serious difficulties in approaching the digital world, which they had explored relatively little. and they didn't know ," said Davide. Castioni, director of sales and operations of MailUp . If the goal is to overcome the crisis and continue to be present in the market, companies must begin to adapt and react, using tools, technologies and platforms that can help them to enter the market. the digital world and define effective communication. strategy for the historic crisis we are experiencing.

increase in opens, due to a greater propensity of users to read communications relating to the pandemic, registering a 30% higher open rate than traditional emails. Among MailUp customers, the open rate of emergency-related mailings doubled compared to the average communication and the click-through rate increased by +73%. As the crisis progressed, companies sent fewer emergency communications and began to shift their strategies to meet the changing needs of their audiences and adapt to the new normal. Six months into the pandemic, the characteristics of post-lockdown marketing were: engagement and open rates are back to pre-pandemic levels; although the number of emails relating to the crisis multiplied at first, they then reduced to a minimum value, then they stabilized , following the evolution of the crisis; although no longer reaching the peaks of the first weeks of the emergency, mail volumes during these months remained at higher levels than in the pre-Covid period; since the beginning of the pandemic until today, web traffic has increased by 25% , remaining constant summer and winter. On the SMS Marketing side, companies have devoted a large part of their budgets (about 46%) to activities on social and mobile networks, which is about double compared to before the pandemic, rediscovering the enormous potential of this E-Commerce Photo Editing Service channel and its usefulness. in times of emergency. The new needs of consumers and businesses: a (probable) irreversible scenario Digitization, improving the online customer experience, and inbound sales strategies are all phenomena that existed before the pandemic, but in the new post-lockdown normal they have become strategies businesses cannot ignore if they want to survive the crisis. Covid-19 has forced companies to start operating online and to implement a series of tools and new technologies (home delivery, chatbot, e-commerce, on-demand services, contactless payment methods) to which consumers won't give up easily after the pandemic. . What used to be innovative strengths, seen as a plus to add to its digital strategy, will be necessary tools to meet consumer expectations in the new normal. The pandemic has therefore accelerated a process of digital evolution that was already in the air, turning it into a mandatory and urgent change. This highlighted all the shortcomings of companies in their approaches to digital, especially in the pre-pandemic Italian context where the digital universe was still a distant horizon for many companies. Not only companies, but also many consumers have tried digital experiences such as online shopping for the first time: considering only the months between January and May 2020,

Liven up your campaigns with new sets of GIFs and stickers Increase your subject matter effectiveness with new emojis Optimize your content hierarchy and design with title tag and letter spacing features From theory to practice From new sets of animated GIFs, emojis and stickers to automatic title tags and letter spacing. Let's take a look at the latest version of the BEE editor for an even more optimized conversion-proof design. We keep up to date and perfect the functionality of BEE, i.e. the drag and drop editor integrated into the MailUp platform. As always, we aim to ensure an even more accessible, customizable and efficient design. This time, the latest news covers three fronts: graphics with new sets of GIFs and animated stickers so you can create even more dynamic and creative emails; the subject with new emojis to make it even more effective and suitable for all needs; and titles with the new letter spacing feature and the ability to automatically insert H1, H2, and H3 title tags for greater flexibility and accessibility when it comes to designing emails and landing pages. Here, let's take a detailed look at how to use each update and capitalize on their benefits. Liven up your campaigns with new sets of GIFs and stickers There is no doubt that animated GIFs and stickers make an email campaign more engaging and original E-Commerce Photo Editing Service. More and more, companies are using them to stand out in the inbox. In 2019, 61% of marketers said they regularly use these animated elements in their campaigns to help with opens, clicks, and conversions. Some case studies have highlighted how using GIFs increased opens by 6% and increased click-through rates by up to 42%. To make your messages even more dynamic and creative, the BEE editor has been enriched with a new set of animated GIFs and stickers . It offers an ever-changing array of graphics that you can experiment with. How to insert GIFs and stickers into your emails Use the BEE Editor to add these animated elements to your emails. It's quick, easy and doesn't require any special skills. Simply drag the sticker and GIF content block into your post template, then place it where you want it. GIF content Click on “ Add gif ” or “ Add sticker ” and search the vast gallery for available GIFs and stickers that are ideal for the message content and your creative needs.