What initially appeared as a temporary emergency limited to a certain geographical area has reached global dimensions and has become a real crisis whose duration and impact have exceeded all expectations. The shift of work from the office to home and an education that confines children to their homes, with an estimated 1.6 billion children affected by the restrictions, is having a significant impact on mentalities and social relations , with concerns about the future of new generations. The scenario will never return to what it was before: we are faced with new habits not only in the way we buy things, but also in social interactions and ways of working which are profoundly changing us all and cannot be ignored in future communication and sales strategies. MailUp's response to the emergency “ Since the very beginning of the pandemic, we have tried to act quickly at MailUp,
implementing a series of initiatives, strategies and changes in the way we work in order to adapt to the new scenario. We had already tried working from home before the crisis; with the start of the emergency, we tried to make it more efficient and fluid. Today, we can consider it a well-established way of working, which allows our employees to continue working safely and without difficulties ,” said Luca Azzali, Managing Director of MailUp . “ In addition to E-Commerce Photo Editing Service this choice, at the strategic level, we have reviewed our priorities and our work plan , postponing physical events or opting, when possible, to adapt them digitally, and giving more importance customer support initiatives . We have therefore defined a plan of concessions and additional support services , making a series of resources such as the MailUp Video Academy marketing video courses and certain platform tools accessible free of charge. Our calendar of events has intensified during the months of confinement, to make our proximity felt and to continue to accompany our customers despite the distances. "
The digital race for SMEs The pandemic has turned the email marketing channel into an urgent and necessary channel, which until now had been overlooked by some small businesses. In the new normal introduced by the emergency, traditional massive approaches and strategies must be abandoned: if the goal is to reach the new audience, the use of more direct, personalized and digital communications such as e-mail is imperative. " One of the first effects that we have seen since the start of the lockdown has been the increase in platform activation requests by all these SMEs who had serious difficulties in approaching the digital world, which they had explored relatively little. and they didn't know ," said Davide. Castioni, director of sales and operations of MailUp . If the goal is to overcome the crisis and continue to be present in the market, companies must begin to adapt and react, using tools, technologies and platforms that can help them to enter the market. the digital world and define effective communication. strategy for the historic crisis we are experiencing.