In my last column, I discussed the E-Commerce Photo Editing details of Google Ads bidding. If you haven't seen that column yet, read on before proceeding. Here are some important tips to get started with automatic bidding. In this column, I'll focus specifically on the automatic bidding option for Google Ads. Automatic bidding sounds great E-Commerce Photo Editing in theory ("everything is done for you!"), but in practice it can be much more complicated. Not only do you need to choose the right type of bid strategy for your business objectives, but you also need to learn the nuances of each.
Google Ads automatic bidding E-Commerce Photo Editing options Google Ads currently offers seven automatic bidding options to choose from. Target CPA. Target ROAS. Maximize clicks. Maximize conversions. The location of the E-Commerce Photo Editing target search page. The top share of the target. Enhanced CPC. We'll discuss each of them individually, and then give you some tips to use them. 1. Target CPA Goal: Get more conversions with your target CPA. advertisement Continue reading below When you use a target CPA, your bid is set so that you can get as many conversions as possible with the target cost per conversion (CPA) you set.
Your target cost per conversion is the E-Commerce Photo Editing average amount you pay for a conversion. Google recommends the CPA you use, but you can also adjust this number. However, keep in mind that if your CPA settings are too low, clicks and conversions may not occur. Conversely, if you set your CPA too high, you can quickly E-Commerce Photo Editing run out of budget. Note that the target CPA is just that—the target. Actual CPAs may be lower or higher. Tip: When you select a target CPA, the bid adjustment for the device is removed by default unless it is set to -100%. Google Ads Bidding – Targeted CPA Click the More Options link to keep the adjustments.