Simple: It is so simple that you can operate it by yourself, design a questionnaire, and find your selected target customers.
Low cost: All you pay is the cost of a few sheets of paper and a few small gifts.
Flexible: We can use questionnaires at any stage. When we have initial ideas, we can use questionnaires to verify our ideas. When we make prototypes, we can use questionnaires to verify the rationality of prototypes. Afterwards, you can use a questionnaire to confirm whether the product is what the user wants in the end.
Quick feedback: Because we are doing offline surveys, we can face users directly. We can get the user’s likes and dislikes immediately, and we can communicate directly with users if they have any new ideas; you may also Will face the blow of the user, confirm how naive our ideas are, and avoid a larger investment of our time and money.
2. How should we design the questionnaire?
List your needs: It is recommended that you use a mind map to write down your needs; a mind map has an advantage. We only need to think about our content and fill in the content according to the logic of the mind map. Our needs themselves are easily converted into content of the questionnaire.
Analysis of competing products: By analyzing competing products, we can find the advantages and disadvantages of competing products, and we can also convert them into the content of the questionnaire.
Analysis of target users: Whether our target users are students or white-collar workers, different questionnaires need to be designed for different target users. For example, it is impossible to ask a student what her monthly income is. You should ask her what her monthly living expenses are.
It is difficult for our questionnaire to be perfectly designed at one time, and it needs to be revised repeatedly, so do not print too many copies each time, about 10 copies are enough. After 10 questionnaires are completed, the content of the questionnaire is revised by summarizing, the way of revision and the design of the questionnaire. The process is similar; according to the feedback from the questionnaire, add, delete, modify and check the requirements, and it is possible to discover new advantages and disadvantages of competing products and it is very suitable to add them to the questionnaire.
In particular, we need to pay special attention to the target users. Maybe our sample is not enough and we need to expand the sample. Then we need to find a few more users of this type next time. Maybe the target users we are looking for now are not interested, so we need to consider changing the category. Target users; if all users have finished the country email list research and are not interested, it means that our needs are pseudo-demands and give up early.
After repeatedly modifying the content of the verification questionnaire, we will finally get a relatively complete demand and user portrait. Next, we only need to increase the sample data of our research to confirm that there is no problem with our conclusion.
3. What should we pay attention to when we do offline surveys
Do it yourself: In the early stage, it is best for you to do it yourself, and the needs are what you think, then it is best to verify it yourself, which is more convincing. Arrange others to do research. All you get is second-hand information, and the discrepancy may be huge.
Dress neatly: You should at least dress clean, not scruffy, which is uncomfortable for anyone.
Words: This requires you to prepare a few more sets of words, and you need to adjust your words in real time. The words are different for different target users.
Suitable gifts: Don’t prepare gifts that are too good, users may just want to get gifts, don’t care about your questions, and answer very casually; Energizer prepares gifts related to products, I have seen some e-commerce apps do offline promotions When the time, the platform coupons sent directly.
Reasonable design questions: The purpose of doing research is to verify our needs, so Energizer does not collect private data, such as phone numbers, ID numbers, etc., most users will directly refuse.
Correct selection of target users: If we find that most users refuse our research, we should not persuade the other party. We can only prove that he is not our target user and adjust the target group as soon as possible.
Fourth, the purpose of conducting offline surveys
Confirm our needs: Compare the cost of confirming the needs through a questionnaire. We directly roll up our sleeves and directly make the product. It is quite cost-effective, so we are suitable for each stage of the product. comminicate.
Screening target users: The initial target users may only be the target users we think we are. After you complete the questionnaire, you will find that they have no needs at all, but another group of users are interested in your product.
Improve marketing methods: Through questionnaires, we can understand the consumption habits, living habits, and personal attributes of target users, and we can make a complete user portrait. After the product comes out, we can use the user portrait to locate target users and make targeted efforts. marketing marketing.
We need to keep our purpose in mind when designing our questionnaires and communicating with users. Be careful not to be led into the ditch by the user, and we should not be too forceful to lead the user into the ditch: