As an Internet company that landed on Nasdaq in the United States in only 27 months, Qutoutiao set a record for the fastest listing of Chinese stocks at that time, and was also known as the "Big Three in the sinking market" together with Pinduoduo and Kuaishou, becoming the A phenomenon-level enterprise in the rise of the sinking market in the past two years. However, after two years of listing, the growth rate of Qutoutiao began to slow down, and it seemed to be gradually "lagging behind" among the three giants in the sinking market. Amidst the continuous controversy in the outside world, everyone couldn't help but wonder what happened to the former "speed" Qutoutiao. .
Is it ok to subsidize outside the Fifth Ring Road? "Outside the Fifth Ring Road" and "subsidy", the two key words accompanied the rapid development Fax List of Qutoutiao. "Outside the Fifth Ring Road" is a strategy of "surrounding cities from rural areas" that escapes the competition of first- and second-tier cities by Internet companies. In 2018, Pinduoduo and Qutoutiao went public successively, bringing the potential power of the sinking market to the forefront. The huge potential user market and low customer acquisition costs have helped the two companies to grow rapidly in two or three years.
"Subsidy", in detail, is a direct and unique cash incentive tactic played by Qutoutiao. On the one hand, earn gold coins personally to drive user activity; on the other hand, through social fission, it helps the platform to achieve rapid new growth. According to QuestMobile (QM) data, in July 2018, two months before its listing, the number of monthly active users of the Qutoutiao app exceeded 50 million, a year-on-year increase of over 300%. However, Qu Toutiao, which has been soaring along the way, has now undergone a sudden change in the style of painting and has entered a steady growth.