Several updates Google reacted to the SEO community calling the December swings “Maccabees.” The search engine said that it was not a single update but several minor improvements and there were no major changes as a result. March 2017 – Fred Google has confirmed a series of updates with the caveat that they average three updates per day. When asked if the updates had a name, Google jokingly said that all updates would be called Fred and the name stuck. These updates seemed to be related to quality, and some of the repercussions were sites using aggressive. monetization tactics that provided poor user experience and had poor quality links.
Fred had a broad scope and focused on quality across a variety of factors, not just a single process. A specific target was sites using aggressive monetization tactics that provided poor user experience. Poor quality links were also targeted by Fred. Link to an company employee list unreliable site and it lowers your trust… and your rankings. Risks: Sites with light, affiliate-heavy, or ad-centric content were targeted. Winners: Many websites that offer quality, high-value content with minimal ads have benefited.
January 2017 – Interstitial Updates Google announced that it would make updates in January 2017 that would impact sites with pop-ups on their pages that created a poor user experience. He confirmed these algorithm updates on January – Penguin integrated into the core algorithm Google has confirmed that its web spam algorithm dubbed "Penguin" has been integrated into the core algorithm